Semi-autobiographical details
Tim Riley
Tim joined Icelab in 2010 after a successful two years modernising the web architecture at the Australian Medical Council, where he developed several applications to improve both customer experience and the efficiency of business processes. He also brings strong experience in building highly available web server infrastructure, an important but easily overlooked component of any successful web application. He is an active participant in the Australian web community, as a regular speaker at the Sydney Ruby on Rails developer meetings, and organiser of the Canberra Ruby Crew.
Tim likes to read science fiction and can often be seen cruising the Canberra streets on his red folding bicycle. He has a Bachelor of Art (Politics & Spanish) from the University of Adelaide. Tim blogs at openmonkey.com.
Michael Honey
Michael has a long history in design-related fields: prior to founding Icelab with Pawl Cubbin, Michael spent three years as Interactive Director at ZOO, preceded by eight years as Creative Director at Green Advertising (tragically, bought out by adcorp). His skills include writing and strategic communication thinking; interactive design and development; writing, editing, and post-production for television and video; print design and production; and environmental/spatial/experience design.
Workwise, he’s currently interested in interface design, data-visualisation, and experience design. Out of hours, he’s into progressive and environmental politics, iterative/algorithmic art, urbanism, cycling, kayaking, and adventure racing. He reads way too much. Catch him online at michaelhoney.com.
Max Wheeler
A multitalented designer and artist with skills in photography, video, and interactive media, Max has worked with the Icelab team on projects across the web, print and television, for clients in government, retail, education and engineering. He is well-versed in the language of the web with particular focus on designing with web standards.
Max is able to combine his design and technical sensibilities to produce interactive pieces that fuse high-quality design with a robust technical backbone. He is proficient in Photoshop, Flash, After Effects, Final Cut Pro, Illustrator, Premiere and Dreamweaver and lies as he describes coding by hand as “fun”. He runs the popular photoblog site Makenosound.
Karmin Cooper
Karmin has been involved in the web industry for a decade, from running a small boutique development house to large enterprise system integration, and most recently managing a design & development team in a large advertising/design company. She has a real passion for web development and more importantly in managing resource teams to deliver the desired outcomes. That’s another way of saying she likes to boss people around.
Daniel Edmonds
Daniel started Icelab with Michael in early 2006, after working with him for several years as both a colleague and client. Daniel’s work in the creative industries has seen him work with Michael on many successful projects, spanning websites, multimedia, exhibitions, television and audio production, and project management. Also a professional musician, Daniel’s career took him to Sydney in 2007 where he works as a musician, digital producer and project manager, providing Icelab with a Sydney presence when required.