Icelab

Parks Australia

As part of the federal environment portfolio, Parks Australia manages seven Commonwealth national parks, marine parks and the Australian National Botanic Garden.

Client:Parks AustraliaVisit the website

We worked with them to redesign each park’s website and created an underlying interface design for cohesion. References and interface wish lists were created as conversation starters and would feed into visual design at a later stage. We researched practical, beautiful and useful things to form a narrative around the design thinking and concepting.

Content architecture

Planning content structure to ensure consistency under the Parks Australia umbrella
Content architecture
Content architecture

Designing a system

Making a design system by building upwards from interface designs, ensuring modularity and no accidental overlap.
Designing a system

Designing a system

Interactive maps, location and listing features add value to existing information
Interaction design

Identity through visual language

Extending each park’s identity through unified templates and visual language
Identity through visual language

Kakadu content template

Templates were developed in Jekyll and used a custom homespun Bootstrap-inspired HTML and CSS library.
Kakadu content template
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