After extensive work overhauling the back end of the Readings website to integrate with a third-party warehousing and fulfilment system, we set our focus on improving the public face of the site.
We put together a beautiful typographically-driven responsive design that includes:
- A simplified checkout process
- Adaptive layouts for different devices and different content variations
- New structures for surfacing rich content throughout the site rather than in individual silos
- Super-fast performance
These changes have helped Readings to increase both their traffic and sales dramatically over the intervening years.